SEO MCQs

 

Youtube:

Date : 13-March-2021

 

What is the general accepted difference between SEO and SEM

Ans: SEO focus on organic and natural searching , SEM encompasses all aspects of seach marketing

2. SEO refer to organic  , natural listings while SEM cover PPC or paid searches

 

Contextually linking your blog content to other internal posts is known to lower your google ranking

False

 

Using java script is cloaking is advisable

False

 

Use rel-nofollow HTML tag for links that requires login or untrusted content (such as user submitted content)

True

 

 

Google my business is paid service for commercial business

False

 

Video are useful In SEO because

All of the above

 

Google:

 

Fiverr SEO Test No 1

Date: 2022

Link:       https://editorialge.com/fiverr-seo-skill-assessment-test-questions-and-answers/

 

  1. What do you use to search for exact phrases in Google?
  1. Hyphen (-)
  2. Asterisk (*)
  3. Quotation Marks (“)
  4. Exclamation Point (!)

Answer: Option C

 

  1. Are RSS/Atom feeds returned in Google’s search results?
  1. Yes
  2. No

Answer: Option B

 

  1. An HTML sitemap provides a list of internal links on a website accessible to users.
  1. True
  2. False

Answer: Option A

 

  1. What is Anchor Text?
  1. It is the main body of text on a particular web page
  2. It is the text within the left or top panel of a web page
  3. It is the visible text that is hyper linked to another page
  4. It is the most prominent text on the page that the search engines use to assign a title to the page

Answer: Option C

Read More: Importance of SEO to Rank a Website on Google

 

  1. All major search engines are case sensitive.
  1. True
  2. False

Answer: Option B

 

  1. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?
  1. Yahoo Search Term Suggestion Tool
  2. Alexa
  3. Google Traffic Estimator
  4. Google Trends

Answer: Option D

 

  1. Which of the following statements is correct with regard to the images on a page?
  1. Images cannot be crawled by the search engines
  2. Important keywords related to the image should also be placed in the ALT text
  3. Images should always be kept close to the top of a webpage
  4. Image maps should be used while including the images

Answer: Option B

 

  1. Which of the following is a white hat SEO technique?
  1. Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
  2. Filling your pages with keywords, whether relevant to the page content or not.
  3. Adding keyword-rich meta titles.
  4. None of the above.

Answer: Option C

 

  1. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?
  1. The FAQ page for www.reddit.com
  2. Google’s FAQ page
  3. Pages about “help” within www.reddit.com
  4. The request page for re-indexing of www.reddit.com

Answer: Option C

 

10 . What type of sitemap is the most important for SEO?

  1. Mobile
  2. XML
  3. HTML
  4. Image

Answer: Option B

 

  1. What is the most common fix for duplicate content?
  1. Redirects
  2. Migrating CMS platforms
  3. Canonicals
  4. There is no fix

Answer: Option C

 

  1. What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?
  1. Red hat techniques
  2. Silver hat techniques
  3. Grey hat techniques
  4. Shady hat techniques

Answer: Option C

 

  1. The best way to track performance for technical SEO is metadata.
  1. True
  2. False

Answer: Option B

 

  1. A 500 is an internal server error
  1. True
  2. False

Answer: Option A

 

15 Which of the following statements about search engine optimization techniques is/are correct?

  1. Making a keyword bold does not influence the way that the search engine looks at the keyword
  2. Websites with deep linking are looked at favorably by search engines
  3. Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
  4. All of the above

Answer: Option B

 

  1. What happens during Google’s indexation process?
  1. Wage data is saved in Google’s database for easy retrieval and ranking.
  2. Information is gathered from other search engines.
  3. Documents that Google has received are sorted .
  4. Meaningful results are generated based upon the user’s search term.

Answer: Option A

 

  1. While optimizing your website, it is importent to generate the right type of traffic. how does bounce rate help inform this ?
  1. Shows the percentage of users who entered the website and then went on to visit additional pages.
  2. Shows the percentage of users who entered the website and then left without viewing any other page.
  3. Shows the percentage of users who decided to go back to the source from which they found your site.
  4. Shows the percentage of users who left your website within ten seconds of viewing the first page.

Answer: Option B

 

  1. Link building offers all of these advantages except ________.
  1. Improving search engine rankings and credibility
  2. Enhancing brand awareness
  3. Increasing web traffic
  4. Generating content automatically

Answer: Option D

 

  1. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.
  1. True
  2. False

Answer: Option B

 

  1. Which of the following statement is not true

Ans: The website domain has no effect on the SEO ranking.

 

  1. The process of acquiring links from other websites to your own is known as
  1. Link sharing
  2. Link building
  3. Content marketing
  4. Hyperlinks

Answer: Option B

 

  1. What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?
  1. Traffic jacking
  2. Hi jacking
  3. Black jacking
  4. Page jacking

Answer: Option D

 

  1. Where are you able to submit a sitemap to Google for indexing purposes?
  1. Google Search Console
  2. Moz
  3. HTML
  4. Directly in search results

Answer: Option A

 

  1. If a website sells links, what actions does Google recommend to avoid being penalized?
  1. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
  2. Only Paid text links to nonprofit websites should be accepted
  3. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
  4. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

Answer: Option C

 

  1. Which of the following activities could be looked down upon by Google per their quality guidelines?
  1. Using automated website submission software
  2. Loading pages with irrelevant links
  3. Registering misspellings of well-known websites
  4. All of the above

Answer: Option D

 

  1. What is usually the most impactful landing page for an inbound link to link to on a site?
  1. The sitemap
  2. The contact page
  3. The home page
  4. The page you’d like to improve rankings for

Answer: Option C

 

  1. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?
  1. The frequency with which the content of the website is updated.
  2. The number of pages containing information relevant to the site’s purpose.
  3. The number of inbound natural links related to the site’s theme or keywords.
  4. All of the above.

Answer: Option D

 

  1. Cloaking is a black hat SEO technique that involves:
  1. Increasing the keyword density on the web pages
  2. Hiding the keywords within the webpage
  3. Offering a different set of web pages to the search engines
  4. Creating multiple pages and hiding them from the website visitors

Answer: Option  C

 

  1. What does the 302 server response code signify?
  1. The page has been permanently removed
  2. The method a visitor is using to access the file is not allowed
  3. The page has temporarily removed
  4. The request is too big to process

Answer: Option C

 

  1. Which of the following statements about Google Sitemap is/ are correct?
  1. Repeated submission of the Sitemap to Google could be penalized
  2. You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
  3. The Sitemap acceptable to Google follows an XML format
  4. All of the above

Answer: Option C

 

  1. How are sitemaps important for the search engine optimization process?
  1. Sitemaps help the search engine editorial staff manually review a website.
  2. The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemaps.
  3. Sitemaps help the Googlebot see the full scope of pages on a from the website.
  4. None of the above.

Answer: Option C

 

  1. Which blackhat SEO technique dectects the search engine bot and “feed” it with a different HTML code than the HTML actually served to user ?

Ans: Cloating

 

  1. What authorizes payments for e-businesses and online retailers?
  1. Payment gateway
  2. Authorization code
  3. Merchant account
  4. None of the above

Answer: Option A

 

  1. When consedering HTTP vs. HTTPS pages on a site , its good to have a mix of both
  1. True
  2. False

Answer: Option B

 

  1. Which of the following website design guidelines have been recommended by Google?
  1. Having a clear hierarchy and text links
  2. Every page should be reachable from at least one static text link
  3. If the site map is larger than 100 or so links, you should break the site map into separate pages 9.0
  4. All of the above

Answer: Option B

 

  1. Which of the following are requirements in a robots.txt file?
  1. *Disallow: [URL string not to be crawled]
  2. Allow: [URL string to be crawled]
  3. Sitemap: [sitemap URL]
  4. *User-agent: [user-agent name]

Answer: Option D

 

  1. Where does the “mobile-friendliness” test live?
  1. Google
  2. Moz
  3. Screaming Frog
  4. SEMRush

Answer: Option A

 

  1. Which of the following does Google use to display the characters of a page’s meta title?
  1. Pixel width
  2. Meta title character count
  3. None of the above

Answer: Option A

 

  1. Which of the following statements regarding website content is correct?
  1. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
  2. Linking to a page inconsistently does not affect the way Google views the page/s.
  3. Placeholders for pages which do not have content are never viewed as duplicate content by Google
  4. None of the above

Answer: Option A

  1. Which of the following statements about RSS is/are correct?
  1. It is a form of XML.
  2. It stands for Really Simple Syndication.
  3. Its main goal is to display static information.
  4. All of the above.

Answer: Option A

 

Some Extra Fiverr SEO Questions and Answers

 

Which of these are tools used in the auditing process?

  1. Google Search Console
  2. Screaming Frog
  3. Moz
  4. All of the above

Answer: Option D

 

Read More: Top 55 Best SEO Tools That You Need in 2020

 

The following robots.txt meta tag directs the search engine bots <meta name=”robots” content=”noindex” />

  1. Not to index the homepage and not to follow the links in the page
  2. Not to index the page and not to follow the links in the page
  3. To index the page and not to follow the links in the page
  4. Not to index the page but to follow the links in the page

Answer: Option B

 

The process of acquiring links from other websites to your own is known as

  1. Link sharing
  2. Link building
  3. Content marketing
  4. Hyperlinks

Answer: Option B

 

What is keyword density?

  1. The total percentage of times a keyword appears on a web page compared to the total number of words on the page
  2. The total number of keywords appear on the title of the content uploaded on the webpage
  3. The name for the main word or phrase to be mentioned on a content
  4. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
  5. The number of times the keyword is used / (DIVIDED BY) the total word count on page

Answer: Option E

 

 Which of the following statements about google sitemap is are correct?

  1. It is a form of XML.
  2. It stands for Really Simple Syndication.
  3. Its main goal is to display static information.
  4. All of the above.

Answer: Option A

 

Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

  1. True
  2. False

Answer: Option A

 

What happens during Google’s indexation process?

  1. Webpage data is saved in Google’s database for easy retrieval and ranking.
  2. Information is gathered from other search engines.
  3. Documents that Google has received are sorted .
  4. Meaningful results are generated based upon the user’s search term.

Answer: Option A

 

Which of the following are important components of technical SEO?

  1. CPC
  2. CRM
  3. Usability
  4. User testing

Answer: Option C

 

How are sitemaps important for the search engine optimization process?

  1. Sitemaps help the search engine editorial staff manually review a website.
  2. The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemaps.
  3. Sitemaps help the Googlebot see the full scope of pages on a from the website.
  4. None of the above.

Answer: Option C

 

The Google My Business is a free service for commercial businesses.

  1. True
  2. False

Answer: Option A

 

Which of the following statements is correct with regard to the images on a page?

  1. Images cannot be crawled by the search engines
  2. Important keywords related to the image should also be placed in the ALT text
  3. Images should always be kept close to the top of a webpage
  4. Image maps should be used while including the images

Answer: Option B

 

Another Test From Google:

Link: https://freelancerhelps.com/fiverr-seo-skill-test-answers-2021/

 

Question # 1:A Hallway Page is used to:

·         Attract visitors from the search engine straight onto the Hallway Page

·         Organize the Doorway Pages

·         Help people navigate to Doorway Pages

·         Enable search engine bots to index the Doorway Pages

·          

Question # 2:Which of the following statements is correct with regard to the description meta tag?

·         It should be about 50 characters in length

·         The description should not contain the keywords

·         If the meta tag is not included, the search engine will use the meta keywords for information

·         Google uses the meta description to generate the search engine results pages

Question # 3:Which of the following factors have an impact on the Google PageRank?

·         The total number of inbound links to a page of a website

·         The subject matter of the site providing the inbound link to a page of a web site.

·         The text used to describe the inbound link to a page of a web site

·         The number of outbound links on a page that contains the inbound link to a page of a website

Question # 4:Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?

·         Clustering

·         Normalizing

·         Sifting

·         Combing

Question # 5:Which of the following statements about FFA pages are true?

·         They are great benefits to SEO

·         They are also called link farms

·         They are paid listings

·         They contain numerous inbound links

Question # 6:If you search for the term “IQ test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “IQ”?

·         Yes

·         No

Question # 7:Cloaking is a controversial SEO technique. What does it involve?

·         Increasing the keyword density on the web pages

·         Offering a different set of web pages to the search engines

·         Hiding the keyword within the web page

·         Creating multiple pages and hiding them from the website visitors

Question # 8:__________ uses crawls and directories to generate relevant results

·         Crawler-based Search Engines

·         Human-Powered Directories

·         Hybrid Search Engines

·         Meta Search Engines

Question # 9:Which term is commonly used to describe the shuffling of positions in search engine results in between major updates?

·         Waves

·         Flux

·         Shuffling

·         Swaying

Question # 10:Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the web page. What are these common words called?

·         Barrier words

·         Non-indexable words

·         Slow words

·         Stop words

 

Question # 11:What is keyword density?

·         The number of times the keyword is used/ (DIVIDED BY) the total word count on page – (MINUS) total words in HTML on the page

·         The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

·         The number of times the keyword is used in the page description

·         The number of times the keyword is used in the page title

·         The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page

Question # 12:Which of the following statements about Search Engine Optimization Techniques are correct:

·         Making a keyword bold does not influence the way that the search engine looks at the keyword

·         Websites with deep linking are looked at favorably by search engines

·         Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page

·         It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines

Question # 13:Which of the following activities could be looked down upon by Google as per their quality guidelines?

·         Using automated website submission software

·         Loading pages with irrelevant links

·         Intentionally adding keywords to the TITLE tags and ALT attributes

·         Registering misspellings of well-known websites

Question # 14:Which of the following statements regarding website content are correct?

·         If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version

·         Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm

·         Syndicating your content could lead to Google viewing the material as duplicate

·         Placeholders for pages which do not have content are never viewed as duplicate content by Google

Question # 15:Which of the following is an ethical SEO Technique?

·         Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it.

·         Filling your page with keywords, whether relevant to the page content or not.

·         Creating a page that serves different content to the search engine bots and different to human users

·         None of the above

Question # 16:Google gives priority to themed inbound links

·         True

·         False

Question # 17:Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword “six sigma”?Yahoo Search Term Suggestion Tool

·         Alexa

·         Google Traffic Estimator

·         Google Trends

·         WordTracker

Question # 18:What does the 302 server response code signify?

·         It signifies conflict, too many people wanted the same file at the same time

·         The page has been permanently removed

·         The method you are using to access the file is not allowed

·         The page has temporarily moved

·         What you requested is just too big to process

 

Question # 19:While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?

·         By letting you know the percentage of users who entered the website and then went on to visit additional pages

·         By letting you know the percentage of users who entered the website and then left without viewing any other page

·         By letting you know the percentage of users who decided to go back to the source from where they found your website

·         By letting you know the percentage of users who left your website within 10 minutes of viewing the first page

Question # 20:What is the function of the “indexes” part of the Google search engine?

·           It helps to retrieve web pages from the world wide web

·           It helps to gather information from other search engines

·           It helps to sort the documents that Google has retrieved

·           It helps to generate meaningful results based upon the user’s search term

 

 

Question # 21:The following robots meta tag directs the search engine bots:<META NAME =”robots” CONTENT=”noindex,nofollow”>

·         Not to index the homepage and not to follow the links in the page

·         Not to index the page and not to follow the links in the page

·         To index the page and not to follow the links on the page

·         Not to index the page but to follow the links on the page

Question #22:What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting, or act?

·         Spreading

·         Dilating

·         RSD (real-time synonym detection)

·         Stemming

 

Question #23:Which of the following can be termed as good keyword selection and placement strategies?

·         Targeting synonym of the main keyword

·         Targeting the highest search keywords only

·         Copying competitor keywords

·         Optimizing five or more keywords per page

Question #24:If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?

·         It will open up the Google help pages applicable to www.expertrating .com

·         It will find pages about help within www.expertrating .com

·         It will only find pages titles about help within www.expertrating .com

·         It will direct you to the request page for re-indexing of www.expertrating .com

Question #25:Which of the following does Google use to display characters of a web page’s Title Tag?

·         Pixel Width

·         Title Tag Character count

·         None of the above

 Question #26:Which of the following statements about Google’s technical and quality guidelines are true?

·         It is advantageous if your web server supports the If-Modified Since HTTP header

·         If using dynamic pages, it helps to keep the parameters short and the number of them few

·         Avoid using robot.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines

·         Submitting new pages for your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing

 

 Question #27Which of the following factors does Google take into account while accessing whether or not a website is an authority website?

·         The frequency with which the content of the website is updated

·         The number of web pages containing relevant information on the main theme of the website

·         The number of in-bound natural links related to the website’s theme (or keywords)

·         None of the above

Question #28Which of the following facts about Alexa is correct?

·         Alexa provides free data on relative websites visitor traffic

·         Alexa and Quantcast provide information on visitor household incomes

·         Alexa is biased towards US-based traffic

·         Quantcast only tracks people who have installed the Quantcast toolbar

Question #29:State whether of the following statement is true or false.A sitemap provides a list of internal links to user-accessible pages on a website

·         True

·         False

 

Question #30:State whether true or falseThe Yahoo Directory listing is a free service for commercial sites.

·         True

·         False

Question # 31:Which of the following statements about the Google Sitemap are correct:

·         Repeated submission of the Sitemap to Google could be penalized

·         It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content

·         The Sitemap acceptable to Google follows an XML format 

Question #32:While grading your website, Google gives credit to outbound links pointing to authority websites?

·         True

·         False

Question #33:Which of the following website design guidelines has been recommended by Google?

·         Having a clear hierarchy and text lines

·         Every page should be reachable from at least one static text link

·         If the site map is larger than 100 or so links, you should break the site map into separate pages

·         Keeping the links on a given page to a reasonable number (fewer than 100)

·         Use less than 30 images or graphics per page

 

Question #34:What will the following robots.txt file do?User-agent:GooglebotDisallow:/*?User-agent:ScooterDisallow:

·         It will allow Google to crawl any of the dynamically generated pages. It will allow the Altavista scooter bot to access every page

·         It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the Altavista scooter bot from accessing any page

·         It will disallow Google from crawling any of the dynamically generated pages. It will allow the Altavista scooter bot to access every page

·         None of the above

Question #35:Which of the following actions could get you banned by Google?

·         Hiding text on the webpage

·         Stuffing keywords on the webpage

·         Linking to sites banned by Google

·         None of the above

Question #36:Which of the following statement about RSS is correct?

·         It is a form of XML

·         It stands for Realtime streamlined syndication

·         It is a good way of displaying static information

·         It is a Microsoft technology

Question # 37:What is the term for Optimization strategies that are in the unknown areas of reputability/validity?

·         Red hat techniques

·         Silver hat techniques

·         Grey hat techniques

·         Shady hat techniques

Question #38:What will happen if you type the words ‘Certification –Networking’ in the Google search box?

·         Google will find the web pages about Certification and also containing the word ‘Networking’

·         Google will find all the web pages containing the words “Certification” and “Networking”

·         Google will find all the web pages in which the words “Certification” and “Networking” appear together

·         Google will find the web pages about Certification that do not contain the word Networking

 

Question #39:How are site maps important for the search engine optimization process?

·         Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement

·         Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.

·         Site maps help the search engine spider pick up more pages from the website

·         None of the above

 

Question #40Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?

·         Coating

·         Foisting

·         Slighting

·         Cloaking

 

 

 

Ek Aur

lInk: https://www.anattractive.com/2021/04/SEO-skill-assessment-fiverr-test.html

 

Which of the following correctly describes what are considered to be “Doorway pages”?

·          Pages with a permanent redirect(301) to an external page with relevant content.

·         Pages especially designed to link partner sites.

·         Sets of poor-quality pages where each page is optimized for a specific keyword or phrase.

·         None of these.



What would be the impact of meta keywords on Google’s ranking algorithm?

·         Meta keywords are not used by Google.

·         Multiple meta keywords may bring better results in SERP.

·         Google encourages the use of a single meta keyword for each page.



Which of the following HTTP headers tells search engines when content has been changed since the site was last crawled?

·         If-Modified-Since

·         Last-Modified

·         ETag

·         Server

 

The process of acquiring links from other websites to your own is known as:

·         Link sharing

·         Link building

·         Content marketing

·         Hyperlinks



Which of the following statements about RSS is/are correct?

·         RSS a form of XML.

·         Its main goal is to display static information.

·         All of the above.



True or false?
All major search engines are case sensitive.

·         True

·         False



Where are you able to submit a sitemap to Google for indexing purposes?

·         Google Search Console

·         Moz

·         HTML

·         Directly in search results



Which of the following is not a valid method for verifying site ownership on Google?

·         HTML file verification

·         Meta tag verification

·         Google Analytics code verification

·         None of these.



Which of the following are important components of technical SEO?

·         CPC

·         CRM

·         Usability

·         User testing



What is usually the most impactful landing page for an inbound link to link to on a site?

·         The sitemap

·         The contact pages

·         The homepage

·         The page you’d like to improve rankings for



Are RSS/Atom feeds returned in Google’s search results?

·         Yes

·         No



Which of the following are requirements in a robots.txt file?

·         Disallow: [URL string not to be crawled]

·          Allow URL: [string to be crawled]

·         Sitemap: [sitemap-URL]

·         ‘User-agent: [user-agent name]



When considering HTTP vs. HTTPS pages on a site. it’s good to have a mix of both.

·         True

·         False



What is anchor text?

·         the man body of text on a particular web page.

·         The text within the left or top panei of a web page.

·         The visible text hyperlinking to another page.

·         The most prominent text on a page that search engines use to assign a title to the page.



True or false?
Implementing 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

·         True

·         False

 

Which of the following does Google use to display the characters of a page’s meta title?

·         Pixel width

·         Meta title character count

·         None of the above



What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

·         Red hat techniques

·         Silver hat techniques

·         Grey hat techniques

·         Shady hat techniques



Which of the following statements about search engine optimization techniques is/are correct?

·         Making a keyword bold does not influence the way that the search engine looks at the keyword.

·         Websites with deep linking are considered favorable to search engines.

·         Search engine robots follow the first link they find to any particular page and do not follow additional links to some Page

·         All of the above.



What is the most common fix for duplicate content?

·         Redirects

·         Migrating CMS platforms

·         Canonicals

·         There is no fix



What do you use to search for exact phrases in Google?

·         Hyphen (-)

·         Asterisk (*)

·         Quotation Marks (”)

·         Exclamation Point (!)



Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

·         The frequency with which the content of the website is updated.

·         The number of pages containing information relevant to the site’s purpose.

·         The number of inbound natural links related to the site’s theme or keywords.

·         All of the above.



Which of the following website design guidelines have been recommended by Google?

·         Having a clear hierarchy and text links

·         Every page should be reachable from at least one static text link

·         If the sitemap is larger than 100 links, you should break the sitemap into separate pages

·         All of the above



Where does the ‘mobile-friendliness’ test live?

·         Google

·         Moz

·         Screaming Frog

·         SEMRush



True or false:
A 500 is an internal server error.

·         True

·         False



If a website sells links, what actions does Google recommend to avoid being penalized?

·         The text of the paid links should state the words “paid text link” tor Google to identify it as a paid link

·         Only paid text links to nonprofit websites are accepted

·         Paid links should be disclosed through the “rel=nofollow’ attribute in the hyperlink

·         Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink



True or false?
Google My Business is a free service for commercial businesses.

·         True

·         False



What does the 302-server response code signify?

·         the page has been permanently removed

·         the method a visitor is using to access the file is not allowed

·         The page has temporarily moved

·         the request is too big to process



Which of the following statements about Google Sitemap is/ are correct?

·         Repeated submission of the sitemap to Google could be penalized.

·         You cannot create and submit specialized Sitemaps to google for video and mobile content.

·         The sitemap acceptable to Google follows an XML format

·         All of the above.



Which of the following statements is correct with regard to the images on a page?

·         Images cannot be crawled by the search engines.

·         Important keywords relevant to the image should also be placed in the alt text

·         Images should always be kept close to the top of a webpage.

·         Image maps should be used while including the images.



What type of sitemap is the most important for SEO?

·         Mobile

·         XML

·         HTML

·         Image

 

Cloaking is a black hat SEO technique that involves:

·         increasing pages’ keyword density.

·         hiding the keywords within a page.

·         Offering a different set of pages to search engines.

·         Creating multiple pages and hiding them from the website visitors.



If you enter the query “help site:www.reddit.com” into Google’s search bar, what results will appear?

·         the FAQ page for www.reddit. com

·         Google’s FAQ page

·         Pages about “help” within www.reddit.com

·         the request page for re-indexing of www.redditcom



Which of the following statements is NOT true?

·         Duplicate content affects SEO rankings.

·         Page titles are the most important on-page element after content.

·         The quality of the images uploaded on the website affects the SEO rankings.

·         The website domain has no effect on the SEO rankings.



Which of the following tools could help identify which city in the word has the most search interest for a certain keyword?

·         Yahoo Search Term Suggestion Tool

·         Alexa

·         Google Traffic Estimator

·         Google Trends

·         word tracker



What authorizes payments for e-businesses and online retailers?

·         Payment gateway

·         authorization code

·         Merchant account



True or false?
An HTML sitemap provides a list of internal links on a website accessible to users.

·         True

·         False



Which of these are tools used in the auditing process?

·         Google Search Console

·         Screaming Frog

·         Moz

·         All of the above



Which of the following rich snippet formats are supported by Google? Select all that apply.

·         Microdata

·         Microformats

·         Data Highlighter

·         RDFa

 

Which of the following is a white hat SEO technique?

·         Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.

·         Filling your pages with keywords, whether relevant to the page content or not.

·         Adding keyword-rich meta titles.

·         None of the above.



What is the illegal act in which a page is copied by unauthorized parties to filter traffic off to another site?

·         Traffic jacking

·         Hijacking

·         Blackjacking

·         Pagejacking



Link building offers all these advantages except ______

·         Improving search engine ranking and credibility

·         Enhancing brand awareness

·         Increasing web traffic

·         Generating content automatically



What happens during Google’s indexing process?

·         Webpage data is saved in Google’s database for easy retriable and ranking

·         Information is gathered from other search engines

·         Documents that google has received are sorted

·         Meaningful results are generated based upon the user’s search term



The following robots.txt meta tag directs the search engine bots:
<META NAME -“robots” CONTENT-“noindex.nofollow->

·         Not to index the homepage and not to follow the links in the page

·         Not to index the page and not to follow the links in the page

·         To index the page and not to follow the first link in the page Not to index the page but to follow the links in the page



Which of the following activities could be looked down upon by google per their quality guidelines?

·         Using automated website submission software

·         Loading pages with irrelevant links

·         Registering misspellings of the well-known websites.

·         All of the above



How are sitemaps important for the search engine optimization process

·         Sitemaps help the search engine editorial staff manually review a website

·         The google bot looks for the keyword or title ‘’sitemap” on the homepage of a website and gives credit to the websites having sitemaps.

·         Sitemap helps the google bot see the full scope of pages on a from the website

·         None of the above.



What is keyword density?

·         The total percentage of times a keyword appears on a web page compared to the total number of words on the page.

·         The total number of keywords that appear in the meta title.

·         The name for the main word or phrase with the body content.

·         The number of times a keyword is used multiplied by the total word count on the page.



Which of the following statements regarding website content is correct?

·         you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version

·         Linking to a page inconsistently does not affect the way Google views the page.

·         Placeholders for pages that do not have content are never viewed as duplicate content by Google

·         None of the above



The best way to track performance for technical SEO is metadata.

·         True

·         False



Which of the following factors carry a Google penalty?

·         Having a robot write your text

·         Hiding text for additional keywords in the same color font as your site’s background

·         Using link farm and paid links to create a network of inbound links to your site

·         All of the above



While optimizing your website it is important to generate the right type of traffic. How does the bounce rate help inform this?

·         Show the percentage of users who entered the website and then went on to visit additional pages

·         Show the percentage of users who entered the website and then left without viewing any other page

·         Show the percentage of users who decided to go back to the source from which they found your site

·         Show the percentage of users who left your website within ten seconds of viewing the first page





\Which of these activities is not recommended when it comes to acquiring backlinks for your website? 

a.Publish guest articles on fashion blogs

 b.Promote your website by taking part in fashion forums online

c.Purchase 1000 links from a website 

 

What is meta description? .

a. A short description of your web page that lets a search engine know what the page is about 

b.A place to put the keyword for a page 

c.A description of your company that is displayed above the title tag 

 

Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:

 a.keyword stuffing

 b.keyword density

 c.keyword research

 

What does SERP stand for?

a.Search Entry Rating Procedure 

b.Search Engine Result Page 

c.Standard Enlisting Rank Protocol 

 

A friendly URL is: 

a.The URL with cryptic text ad a lot of numbers 

b.Short, with recognizable text

 c.Short, with recognizable text and relevant keywords 

 

If you want to create friendly URL, which character should you use to separate words in such URL? 

a.Hyphen (-)

 b.Underscore (_)

 c.Space (%20%)

 

What is the number used to signify an URL redirect? 

a.404 

b.301 

C.401

 

What is the format for sitemaps recommended the most by the search engine and SEOS? a.txt file 

b.RSS 

c.XML (Extensible Markup Language) 

 

Indexing of websites on the internet for the use of search engines is done by ______ a.Algorithms 

b.Spiders 

c.Quality Raters 

 

What does SEM stand for? 

a.Self Employed Marketers

 b.Standard Elimination 

c.Search Engine Marketing 

 

What term best denotes the content of a website that spiders can understand and index easily? 

a.readable content 

b.quality content 

c.indexable content 

 

What is the approximate length of a title tag will be considered by most search engines? a.120 characters 

b.40 characters 

c.65 characters 

 

Keyword research helps you: 

a.Determine the keyword density on your website 

b.Explore the competitiveness of the keywords and estimated amount of traffic for those keywords 

c.Find out how to use keywords in the content 

 

Which of these are not phases in the keyword in the keyword research? 

a.identifying keywords and exploring their competitiveness 

b.using the keyword research tool to get keyword ideas and removing the generic keywords 

c.using the keyword research tool to discover broken links and error pages 

 

Which of there is not a possible reason why spiders might not be able to crawl some pages in the link structure of a website 

a.the title tag is too short

b.pages built in Frames or I-frames 

c.search forms

 

If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing? 

a.Leverage branding 

b.White hat SEO    

c.Black hat SEO 

 

The long-tail on search demand curve accounts for roughly _____ of search traffic. 

a.70% 

b.50% 

c.10% 

 

What does RSS stand for? 

Rich Site Summary or Really Simple Syndication 

 

Google is more inclined towards keywords found: 

a.in the middle of title tags 

b.at the ending of title tags 

c.in the beginning of title bags 

 

Which type of link carries the most value or preference for a webmaster or SEO? 

a.Manual outreach link 

b.Natural editorial links 

c.Self Promotional links

 

When planning a link building strategy, which of the following cannot be thought of as assets? 

a.data 

b.money 

c.contents 

 

If someone wants to get more deep-linking for the website, what type of links are they asking for? 

a.Links that are gotten from influential websites 

b.Links that point to particular pages well inside their site structure 

c.Links that point to the brand information of your website

 




What is referred to as a “hook” in link building 

a.the element of a content that makes a potential linker interested in your content 

b.the code used to embed a link on someone’s website 

c.the part of an URL that contains a keyword

 

Followerwonk is a tool that allows you to_______: 

a.search internet data for other websites like yours 

b.follow competitor’s keyword searches 

c.search the bios of Twitter users 





What does search engine saturation mean? 

a.the amount of websites competing for a particular keyword 

b.the limit of a search engine’s indexing capacity 

c.the amount of pages of a website indexed by a search engine 

 

What does anchor text mean? 

a.The largest body of text on a page 

b.the visible text which is hyperlinked to another page 

c.the prominent part of the title tag 

 

What does broken link building tactic include? 

a.Finding broken links on web sites and notifying the webmasters 

b.Fixing internal links on one’s website 

c.Hosting redirects from broken links on our own website.

 

The first Panda update (also known as “farmer”) targeted which type of websites in specific? 

a.Social media pages 

b.Blogs about SEO techniques 

c.Content farms/Link farms 

 

What is Ego-Bai link building? 

a.building content that boosts the self-esteem of users 

b.inserting popular celebrity keywords into title tags 

c.using content that flatter or interests the webmaster you are looking to get links from 

 

What is the highest Google page rank a web page can have? 

a.10 

b.1000 

c.100

 

How do sitemaps help a website with search engines? 

a.Google and Yahoo! Give higher rankings to websites with better sitemaps 

b.they help users understand a website better 

c.search engine spiders can reach more pages on a website because of sitemaps

 

Domain authority is a metric maintained by? 

a.Google 

b.Moz 

c.Bing 





Which of these is not a metric used in link building? 

a.domain authority 

b.number of links 

c.number of advertisements

 

The Meta Robots tag should be placed in which part of an HTML file? 

a.the head area 

b.the main body 

c.the footer r bottom of the page 

 

The Nofollow attribute: 

a.doe not count as a vote of approval but passes on link juice 

b.does not pass on link juice but counts as a vote of approval 

c.does not pass on link juice and does not count as a vote of approval 

 

The canonical tag is used to inform search engines: 

a.which URL to count as authoritative when dealing with several URLs leading to the same page 

b.which pages is the homepage of a website 

c.which pages should not show up in SERPs

 

The reason why you should avoid hosting free articles or content that is common on the web? 

a.because you will not gain new traffic 

b.because you could be penalized by Google for duplicate content 

c.because they might be controversial 

 

Suppose you want a page to pass on value but not to be indexed, which tag would you use? a.meta robots = “no index, no follow” 

b.meta robots = “no index, follow” 

c.meta robots = “index, no follow” 

 

What is the difference between page authority and domain authority? 

a.one is maintained by Google and the other by Yahoo! 

b.one is maintained by Google and the other by Moz

c.Both are maintained by Moz, one ranks a page and the other ranks the whole domain

 

Which of the following is not a necessarily a black hat tactic? 

a.link exchanges 

b.buying links 

c.hidden text 

 

Google webmaster tools can help you with: 

a.determining missing or duplicate meta description or title tag 

b.providing keyword ideas 

c.monitoring competitors 

 

What order represents the structure of leveraging branding? 

a.Brand Name? Primary Keyword?Secondary Keyword 

b. Primary Keyword?Brand Name? Secondary Keyword 

c.Primary Keyword? Secondary Keyword?Brand Name 

 

What does the “no archive” tag instruct a spider? 

a.it tells not to index a certain page 

b.it instructs a spider not a save a cache copy 

c.it instructs a spider not to follow a certain page 

 

What is the best practice for using java keeping search engines in mind? 

a.Spiders cannot read java so it should not be used 

b.Java can use but t is best to accompany it with relevant HTML text 

c.Java content is preferred by Google

 

What does the “No Snippet” tag tell a search engine? 

a.it tells a search engine not to display a description with the page’s title and URL 

b.it tells the search engine to overlook any keywords on a page 

c.it tells a search engine to ignore the images on a page 

 

MOZ’s keyword analysis tool, Ravens research central and advanced web ranking are all example of tools used in: 

a.link building 

b.URL structuring 

c.Keyword research tools 

 

47. Pagespeed insight is a tool that can help you fix parts of the website that might be having a negative effect on the site speed. Those parts include: 

a.Optimization of images, keyword density, and friendly URLs, 

b.Optimization of images, reducing server response time, browser cashing and avoiding redirects 

c.Optimization of images, optimization of videos and monitoring statistics

 

Why are long-tail searches closer to resulting in purchasing items? 

a.Because they already have a precise idea of what the user is looking for 

b.Because long-tail searches are popular 

c.Because they are easier to compete 

 

Google prefers lengthy content over content that contains approximately______ 

a.1500 words 

b.3000 words 

c.500 words 

 

Should responsive design be favored over websites with separate versions for mobiles and computers? 

a.it does not make a difference 

b.no. Separate versions are better 

c.Google prefers websites with responsive design

 

54.Which of the following actions carry a Google penalty?

Having a robot write your text

Hiding text for additional keywords in the same color font as your site’s background

Using link farms and paid links to create a network of inbound links to your site

All of the above

 




What happens during Google’s indexation process?

Webpage data is saved in Google’s database for easy retrieval and ranking.

Information is gathered from other search engines.

Documents that Google has received are sorted .

Meaningful results are generated based upon the user's search term.

 

 

Where does the "mobile friendliness" test live?

Google

Moz

Screaming Frog

SEMRush

 

While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?

Shows the percentage of users who entered the website and then went on to visit additional pages.

Shows the percentage of users who entered the website and then left without viewing any other page.

Shows the percentage of users who decided to go back to the source from which they found your site.

Shows the percentage of users who left your website within ten seconds of viewing the first page.

 

Which black hat SEO technique detects the search engine bot and "feeds" it with a different HTML code than the HTML actually served to users?

Coating

Foisting

Slighting

Cloaking

 

Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

True

False

 

What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

Trafficjacking

Hijacking

Blackjacking

Pagejacking

 

Link building offers all of these advantages except________.

Improving search engine rankings and credibility

Enhancing brand awareness

Increasing web traffic

Generating content automatically

 

The following robots.txt meta tag directs the search engine bots:

<META NAME="robots" CONTENT="noindex,nofollow">

Not to index the homepage and not to follow the links in the page

Not to index the page and not to follow the links in the page

To index the page and not to follow the links in the page

Not to index the page but to follow the links in the page

 

Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

Yahoo Search Term Suggestion Tool

Alexa

Google Traffic Estimator

Google Trends

WordTracker

 

What type of sitemap is the most important for SEO?

Mobile

XML

HTML

Image

 

What does the 302 server response code signify?

The page has been permanently removed

The method a visitor is using to access the file is not allowed

The page has temporarily moved

The request is too big to process

 

 

True or false:

When considering HTTP vs. HTTPS pages on a site, it's good to have a mix of both.

True

False

 

If you enter the query '”help site:www.reddit.com” into Google’s search bar, what results will appear?

The FAQ page for www.reddit.com

Google’s FAQ page

Pages about “help” within www.reddit.com

The request page for re-indexing of www.reddit.com

 

 

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